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How To Demand Your Price As An Indian Digital Marketing Agency

Have you come across this objection from international clients when you are trying to close them and they tell you to lower your charges because you’re Indian? Well today, we’ll be discussing how to handle this objection. Not just that, but I’ll also be sharing the foundation on objection handling, so that you can discover the secrets behind handling any objection that comes your way!

Firstly you must understand that your background, ethnicity or where you live should never determine the price you can charge a client! No matter what your background is or where you’re from, you can always demand the price you believe you’re worth!

All this comes down to one point! That’s the mindset and self-belief. Now, if someone asks you this question, “You’re an Indian, you gotta reduce your price”, here’s how you can handle it!

1.Show Them Your Value:

Firstly you show them your value. People don’t care about your product or services really! What they care about is their results. If you can show that you can give them the results they’ve asked for, automatically your value goes up as a perceived value! So focus on the results that you can offer.

2.Focus On Building Trust:

Yeah you might be focusing on the result but what if you get more objections in the future? Right? So, the real question here is, did you try to build a relationship with this client in the initial stage? If you got this objection of being an Indian or any other objection, there might be a trust issue here! You probably didn’t build that trust!

You see, this client who’s having objections might have actually been burned in the past for whatever experience they’ve had! Right? So, you need to really build that trust so that no matter where you are, you can actually demand the price you want and charge whatever you want and that is how to sell anything to anyone repeatedly. So, number two here is focus on building trust and that’s where you’ll be able to really increase that value that you offer.

3.People Buy Who You Are:

Now, the essence behind this question and the third part here is how to overcome this objection is; really show results that you’ve done in the past! Show what you’ve done for others; show who you are and what you stand for. That’s number three!

People buy ‘who you are’, like I said before, they don’t care about the products or services! It’s who you are and what you stand for that brings out that authenticity! So when people really feel that you are being authentic with them and you care for them, they will actually know your value! Your value will start increasing; the trust will increase and then you can demand the price you actually want!!!


So, if you ever get this objection of being an Indian or asking to reduce your prices, you know where you might be going wrong and what you need to work on! Right? And, remember these three things we discussed so that you can handle any objection that comes your way and really close that deal!!! One: Show Them Your Value; Two: Focus On Building Trust and Three: People Buy Who You Are!

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About the author

Dev Sethi is the Founder & CEO of ‘Wealth On Command’. Dev is a Global Sales Award Winner and “Closer of the Year 2019” in High Ticket Sales across 150 countries. He is the 1st person across Australia, Asia, Africa, Europe and South America to ever win this award.

He empowers business owners and entrepreneurs to monetize their skills and maximize their sales by assisting them in building a high performance sales team. In the last 12 months alone his business has grown by over 560% and his clients have made over USD 5.2 Million in Sales. Dev is a Sales Champion and is now creating more Champions.

He speaks 4 languages fluently and is a loving father and a caring husband; born in Thailand, grew up in India and now living in Sydney, Australia.

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