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How To Create Demand For Your Coaching Program?

If you have been asking yourself this question, “How do I create the demand so I can sell more and impact more people?” then today you shall get your answer! Make sure you read till the end to completely understand how to create that demand and sell more!

Let me share a story with you! So, imagine that there’s a top athlete like Usain Bolt! He is a 100 meter record holder and he’s broken his record multiple times. Now the mindset that he has to do that, is amazing! You need a different level of mindset to run the same 100 meters and break it multiple times!!! Would you agree? Comment Below!

Now imagine if he comes and tells you that he’s going to share his mindset secrets with you, so that you can be the best in the world! What would you say? Of course you’ll say “Yes! I want to learn from you!” Right? So, what has he done here? There’s a demand for him!

Now, how did he create that? He created that by being the best in the field by setting the authority in his field. So, when he comes to you, automatically you want to learn from him… that means if he’s selling you his services you’ll of course buy from him! So, that’s the first thing! Set an authority in your field.

1)Set An Authority In Your Field.

Let’s take another example! You know that I’m the world champion in high ticket sales! That’s my authority! If I show you how you can close high ticket sales would you like to learn? Of course, you’ll say “You know what? I’ll be interested!”

So similarly my question to you is: “In the field that you’re operating in, what is the authority that people perceive you as?” It’s all about how people see you as the authority! If you set that authority high in their perception, then the demand for you will increase!

2)To Create That Demand You Focus On The Result

You’ve asked this question many times to yourself, “How do I create the demand so that I can sell more?” So, now I want to flip the question back. If you say “I want to sell more” then what is your focus on?

Your focus is on the sales! Right? You see, when you focus only on the sale, you become very salesy! Your language changes, your body language changes, the way you talk, the way you actually manage emotions… all of it changes and you appear like a traditional salesperson.

But if you think about this! ‘Why do people want to buy that product from you?’ It’s because they want that result! Right? When they get the result, they get success!

So my question to you is “Would you like to focus on the sale or would you like to focus on the results?” You probably have the answer now! Right?

So, to create that demand you focus on the result because when people see that you are able to give them the result that they want, they will achieve success and when they achieve success and the results, based on what you have to offer, your demand increases and that way you can help and impact more people. So my encouragement to you is instead of focusing on the sale, you focus on the results that you give to the people.

3)Stay Consistent In Your Messaging:

Here’s the third way how you can create that demand so you can impact more people! Well, if you’ve shown people that you have the authority and you can give results to them, then make yourself known to them consistently. They will remember you!

Who was the first person who broke the 100 meter record? Do you remember? You don’t! But do you remember who was the person who broke the 100 meter record most recently? Well, it’s Usain Bolt! You remember because it’s the most recent!

So the way that someone will remember you or your demand stays high is it’s relevant in their mind consistently! So stay consistent in your messaging to everyone.


So, there are 3 things to do if you want to create demand, sell more and impact more people! Firstly, Set an authority in your field. Secondly, Focus On The Result and thirdly, stay consistent in your messaging to everyone. So when people know about you consistently, your demand will always be high and when they have that result that they want they will think of you because you’re the authority in that field as well!

Okay? So try this and if you really enjoyed this blog and it has given you some results comment below and tell me what your results are. I’d love to know!

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About the author

Dev Sethi is the Founder & CEO of ‘Wealth On Command’. Dev is a Global Sales Award Winner and “Closer of the Year 2019” in High Ticket Sales across 150 countries. He is the 1st person across Australia, Asia, Africa, Europe and South America to ever win this award.

He empowers business owners and entrepreneurs to monetize their skills and maximize their sales by assisting them in building a high performance sales team. In the last 12 months alone his business has grown by over 560% and his clients have made over USD 5.2 Million in Sales. Dev is a Sales Champion and is now creating more Champions.

He speaks 4 languages fluently and is a loving father and a caring husband; born in Thailand, grew up in India and now living in Sydney, Australia.

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