Today we’ll be looking at how you can be the best in what you do in your market and really stand out! You see there’s so much noise in there, so many people trying to do similar things. So, how do you stand out?
Before we go into it, ask yourself “Why do you want to stand out?” It’s a very simple question! Right? You’re starting something new, that you really love and you want to serve people but if people don’t know you and if they can’t separate you out from the crowd, you’re going to disappear.
So, if you don’t want to disappear, then this blog is perfect for you! If you really understand and implement what you learn here today, you can definitely stand out and be the best in what you do!
1.Find One Market:
Now you might feel like you have a lot of skills and so much knowledge in different areas and you might be wondering what to do! But the first thing you need to remember in order to really stand out is find one market. That’s it!
Find only one market that you know you have expertise in and you know you want to help it. Don’t worry about the other markets that you also feel like you have expertise in, just pick one. It doesn’t matter if it’s big or small.
The next step to really stand out in the market that you just picked is to really zone into that market where you want to play. For example; let’s assume you are in the fitness industry.
Now, the fitness industry is massive; it’s a big market and very competitive. Right? So, how do you stand out in the fitness industry? Maybe you want to target only a particular age group in that segment or only one particular country in that segment. So, find that market area and that is the market you will play in and be the best in that market.
The same thing can apply to different markets but if you apply that into too many markets then again you’re like a nobody but if you’re the best in that one market that you believe your skills can actually help then you will stand out!
2.Solve One Problem:
Once you’ve found that market, now you look at the problem you want to solve in that market. Let’s talk about the fitness industry again. In this industry, think about what you want to focus on in that market.
People might be doing weight loss coaching and other things but you don’t have to do the same thing! You can maybe focus on solving a nutrition problem in this market. What is that exact problem that the market is facing on nutrition, you can actually focus on that one problem and solve just one problem.
So choose that one very important problem in your market of choice and focus on only that. This way you’ll become the best in solving that one problem in that market and you will stand out from everybody in that market and people will actually know you as the best in that problem!
3.Deliver One Promise:
Now you have found your one market and that one problem you want to solve. Now you deliver one promise; not two or three but just one. For example; under the fitness industry, you found there’s a particular age group that you want to focus on and you found that you want to talk about a particular type of nutrition plan and you want to solve that one problem the market is facing.
So, the promise you want to make is “if they come on the journey with you and you are able to help them get the result that you promised!” This is what they care about, so deliver that one promise.
Maybe your promise can be something like, “With my nutrition program you can actually bring your health back on track and feel great again!” or you can be really specific as well. The more specific, the better!
So maybe your promise can be, “With my nutrition plan, kids under the age of 15 can come out of malnutrition, improve their concentration and be on top of their game with more confidence within just 30 days!” So make your promise very specific and then you become the best in whatever you do in that market under that problem.
CONCLUSION
So the three things to really stand out and be the best in what you do in a noisy market are: Number one: Find One Market; Number Two: Solve One Problem and Number Three: Deliver One Promise.
Just follow these three steps and implement them! Once you see the results, comment below and share it with me!
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About the author
Dev Sethi is the Founder & CEO of ‘Wealth On Command’. Dev is a Global Sales Award Winner and “Closer of the Year 2019” in High Ticket Sales across 150 countries. He is the 1st person across Australia, Asia, Africa, Europe and South America to ever win this award.
He empowers business owners and entrepreneurs to monetize their skills and maximize their sales by assisting them in building a high performance sales team. In the last 12 months alone his business has grown by over 560% and his clients have made over USD 5.2 Million in Sales. Dev is a Sales Champion and is now creating more Champions.
He speaks 4 languages fluently and is a loving father and a caring husband; born in Thailand, grew up in India and now living in Sydney, Australia.
