7 Business Lessons From The Rubik’s Cube!

Have you ever thought about the valuable lessons that can be learned from a simple toy? Recently, the Rubik’s Cube taught me 7 lessons that shifted my thinking to a whole new level in business and in life.So in today’s blog, I want to share these seven lessons with you so that you can learn and implement them to grow in life and business.

So, a few weeks ago, my 7-year-old daughter came to me with a Rubik’s Cube and said, “Papa can you solve this Rubik’s Cube for me?” And I looked at it and said, “No, I can’t do it.” I said it with so much conviction because I’ve never been able to do it. I’ve tried it like a million times in my life and I couldn’t do it.

And then all of a sudden when I said that, she said “But then Papa, you can go on YouTube and learn it.” And when she said those words, I had a big realisation. If I just told her I didn’t know how to do it, what is the message I’m passing over to her? She’s my child. What if she grows up just saying ‘I don’t know how to do it for everything’? What will I feel?” Right? And then in that moment, I was like “I’m actually her role model. I want to be able to do stuff that I’ve never done; show her that I can learn and do it for her and be a role model for her.” That’s when I got the first lesson!

LESSON 1: I was a role model and it mattered what I said. I now had to do it. I had a purpose and a problem to solve!!

Now, you see, she told me to go on YouTube, right? It’s so simple to do! But I just said “I don’t know how to do it.” It was not because I didn’t know. It’s because I lacked the skills to solve it. And, the answer is on YouTube. I could have just done it. That’s when I got the second lesson!

LESSON 2: I didn’t know how to do it because I lacked the skills to solve it. I never learnt the technique but I can certainly find someone to teach me. There’s always a way out!!

And at that moment, I told her “Look, you know, if this is the case, I’ll do it, but give me some time. I’ve never done it before.” And she said “Okay and went away.” The next few days I got busy with my work and I just let it go as I’ve tried it before and It was deep in my mind that I’ve never done it, and that it’s really hard. So I left it. And then she comes back to me and asks every day, for several days…”Have you done it?” And you see kids never forget what you tell them. And when she kept asking me, I felt very accountable.

Here a seven-year-old child is following up on me to make sure I keep my word, to keep my focus. So, I decided to go and do whatever it takes! That’s when I learned my next lesson.

LESSON 3: Having an accountability partner helps to keep one on track and achieve what one had set out to do.

And that’s when I was like “You know what, I’m gonna keep my focus and I’m going to solve this cube, I’m going to learn how to do it!” So with that in mind, I went online, I looked at YouTube and I looked at the process and I was like “Oh, there is actually a video. In fact, there are so many videos.” But I found one video that really hooked me.

It was nine o’clock at night and now I’m on YouTube looking at the process right. And I was like “Okay, great. How do I do it? Let’s try it, let’s do it.” By this time two hours had passed. But what I realized was there was a process and that’s lesson number four.

LESSON 4: There’s always a step-by-step process to doing something — it’s just that I didn’t know the process.

The top most part of the cube was difficult and I was like “I don’t know if I want to do this anymore.” I’ve solved almost the full cube. That was a big victory for me and that’s when I thought of my accountability partner and I thought of my purpose and I was like “You know what, I’ve spent two hours learning this. I should continue. If I don’t continue, I’ll just fail at what I started.” That’s when I learned my lesson number five.

LESSON 5: The last few steps of solving something could be even more difficult than the start, but if I didn’t finish what I started out to do, all my efforts would be in vain. So I must keep going, till I succeed.

Just like in business, if you set out to do something, you want to go get the clients, you want to make that sale. The beginning might be easy and then getting the customer might be really hard. So, though solving this cube was really getting hard, I did not give up and I kept going.

I took 3 hours to solve it, I wondered if I could actually teach her? Then I realised that I need to try it a few more times, to get a feel of how this solving process works. So for the next 2 weeks, I focused on getting faster at solving the cube. I practised, and practised and practised…

And today… I did it again. I can now solve the cube in 3 minutes and 33 seconds in my own style and technique. What took me a lifetime, then took me 3 hours and now it’s under 4 minutes, all because I practised and never gave up!!! Wow! It was such an amazing feeling right there and that’s when I learned my next lesson.

LESSON 6: The true taste of success, cannot be explained or learnt or taught. It must only be experienced through self-action and going through the highs and lows of the process of achieving success.

So, when you’re in business, things might be very difficult at first. If you give up halfway, you will not taste victory. What took me many decades to learn and still be unsuccessful, I was able to succeed at, because my daughter asked me and held me accountable. I learnt a process, I was focused and I did it.

And guess what, today I started teaching my daughter on how to solve the cube the way I learnt it using my style and technique and she was able to solve one side of the cube in just 15 minutes. Much much faster than when I initially started!!!

I continue to teach her, so she can solve the full cube eventually and that’s when I learnt my final lesson.

LESSON 7: Only after I learn how to do it myself and get results for myself first, can I show someone how to get their results and success.

So my friend, if you have reached this point in my story today, CONGRATULATIONS! You have what it takes to succeed, because here’s the moral of the story…

If you want to succeed massively at what you do, find a problem to solve that becomes your purpose and to keep you on track, have someone that can hold you accountable because the journey to success is a process you must go through. It will be tough and you will be challenged many times but you must keep going. Don’t give up and keep practising because in the end it’s all worth it! And you will feel the magic within, which can now be passed forward to another person to help them succeed too.


Remember this: Bringing success to others is your supreme power and that power must be achieved and earned through the journey you are going through.

So if you’re still on the lookout for your success then keep going, it’s just around the corner. And if you’ve already achieved the success you want, then it’s your turn now to help others succeed!!! So, the next time you come across a difficult challenge, whether it’s a Rubik’s Cube or a business problem, remember these lessons and tackle it with a new perspective. All the best!

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About the author

Dev Sethi is the Founder & CEO of ‘Wealth On Command’. Dev is a Global Sales Award Winner and “Closer of the Year 2019” in High Ticket Sales across 150 countries. He is the 1st person across Australia, Asia, Africa, Europe and South America to ever win this award.

He empowers business owners and entrepreneurs to monetize their skills and maximize their sales by assisting them in building a high performance sales team. In the last 12 months alone his business has grown by over 560% and his clients have made over USD 5.2 Million in Sales. Dev is a Sales Champion and is now creating more Champions.

He speaks 4 languages fluently and is a loving father and a caring husband; born in Thailand, grew up in India and now living in Sydney, Australia.

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